Privacy policy

 

This privacy policy describes the manner in which your personal information will be collected, used, and shared when you visit or make a purchase from mqaaar.com.

PERSONAL INFORMATION WE COLLECT

Upon visiting the site, some information is automatically collected. It is related to your device, including information related to the web browser being used, IP address, time zone, and some of the cookies that are installed on the device you are using. Additionally, as you browse the site, we collect information regarding individual web pages or products that are being viewed, what websites or search terms referred you to the site, and information relating to your interaction with the site. We refer to this automatically-collected information as “Device Information.”

Device information is collected using the following technologies:

  • “Cookies” are data files placed on your device or computer and often have a unique identification integrated into them. For more information about cookies and how these can be disabled, visit http://www.allaboutcookies.org.
  • “Log Files” these track actions occurring on the Site and collect data in relation to the user’s IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons,” “tags,” and “pixels” are electronic files that are used to record information in relation to the manner in which you browse the site. 

ANY OTHER TRACKING TECHNOLOGY USED? 

Moreover, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you. This includes name, billing address, shipping address, payment information (including credit/debit card numbers, Apple Pay, Google Pay, Shop Pay, PayPal account number, and any other type of payment method accepted), email address, and phone numbers. This information is referred to as “Order Information.”

In this privacy policy, when we talk about “personal information,” we are talking about both device information and order information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

The Order Information that we collect is used to fulfill any orders that have been placed through the site. This includes processing your payment information, arranging for shipping, and providing invoices and/or order confirmations. In addition to these, the Order Information is used to:

  • Communicate with you
  • Screen the order for potential risk or fraud
  • Customize the information or advertisement provided to you as per the preferences you have shared with us.

The device information that is collected in relation to your IP address helps us in screening for potential risks and fraud in particular; and more generally, to improve and optimize the quality of our site. The optimization takes place through analytics of the customer browsing experience and the manner in which they interact with the site. The information also provides an assessment of the success of the marketing and advertising campaign. Taking your preferences into consideration, we also use them to re-target during marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties in order to help us use your Personal Information as described above. For example, we use Shopify to power our online store – you can read more about how Shopify and payment gateway uses your personal information at https://shopify.com/legal/privacy.

We use Google Analytics to help us understand how our customers use the site. More information about how Google uses Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

We also use Klaviyo to manage our email marketing. You can read about how Klaviyo uses your personal information at https://klaviyo.com/legal/privacy. You can opt out of Klaviyo emails at any time by clicking the unsubscribe link at the bottom of any email we send you.

Finally, we may also share your personal information to comply with applicable laws and regulations to respond to a subpoena, search warrant, or another lawful request for information we receive or to otherwise protect our rights. 

BEHAVIORAL ADVERTISING

As previously described, we use your Personal Information in order to provide you with targeted advertisements or marketing communications that we believe may prove to be of interest to you. We use the Meta Pixel (Facebook) to track visitor behaviour and serve targeted ads. You can choose to opt-out of targeted advertising via the links below:

Additionally, you can choose to opt-out of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info.

For more information regarding how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

DO NOT TRACK

Please note that MQAAAR will not alter our site’s data collection and use practices when we see a Do Not Track signal coming from your browser.

DATA RETENTION

When you place an order through our site, your information will be retained in our records until we are specifically asked to delete it.

MINORS

The site is not intended for individuals under the age of 14 years.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at community@mqaaar.com